Origami Logic Unveils First Marketing Signal Measurement Platform | Business Wire
MENLO PARK, Calif.–(BUSINESS WIRE)–Origami
Logic announced the release of the industry’s first platform
designed to measure marketing signals. Marketing signals are generated
every time someone clicks, opens, likes, views, tweets, shares or
otherwise interacts with advertising and content. The Origami Logic
Marketing Signal Measurement Platform empowers companies to convert
massive streams of marketing signals into the actionable business
insights required to optimise multi-channel campaigns, every day.
“The CMOs of tomorrow, must know what happened today,” said Opher
Kahane, CEO and co-founder of Origami Logic. “The holy grail of
marketing is the ability to know with speed and precision what works and
what doesn’t. Most marketers still can’t determine the results of their
daily marketing campaigns.”
“We were challenged with 500+ digital accounts across multiple
platforms. Gaining visibility and actionable insights wasn't only a
manual, time consuming process. Also the delay in reporting kept us
from making strategic course corrections in real time,” said Kevin
Scott, Director, Strategic Planning and Analytics, Digital Strategy and
Enablement (DSE) group at Cisco. “Origami Logic enables us to aggregate
all those disparate marketing signals into a single view, allowing us to
gain a daily understanding of our performance. Marketing signal
measurement offers a way to know what’s happening every day. That we
can continually optimise for the future.”
“Eighteen months of intensive work with some of the largest advertisers
in the world (including Visa, Pernod Ricard, Intel and Cisco) led us to
a unique insight: The most difficult problem is measuring the marketing
signals from an ever expanding digital universe,” said Alon Amit,
co-founder and VP of Product at Origami Logic. “Today’s marketing tools
SAN JOSE, Calif.--(BUSINESS WIRE)--Redpine Signals today launched the world’s first comprehensive IoT platform for device makers – the WyzBee platform – that includes a flexible hardware platform, development environment and cloud software and services framework. The WyzBee IoT platform significantly reduces the time it takes to develop and bring to market new IoT devices by providing integrated sensing, computing, communicating, power management, cloud and application support. Redpine Signals is also accelerating IoT device development by providing a broad portfolio of Things profiles to developers like sensor, audio, GPS, GSM/GPRS and many more.
“With the new WyzBee platform, we are removing multiple layers of complexity and cost in product development while giving product and application developers everything they need in a compact solution to jumpstart their IoT device or application,” said Venkat Mattela, chief executive officer of Redpine Signals. “Redpine Signals doesn’t just want to enable the Internet of Things, we want to unify the IoT maker process from product development to the customized cloud and application software.”
The compact WyzBee board includes Redpine’s Wireless Secure MCU (WiSeMCU™)...
collapse under the volume, velocity. Complexity of the marketing
signals being generated across channels, websites, platforms, apps,
devices, data and the cloud. We're the first to fix this massive
Marketing Signals Are the Measure of Effectiveness
To manage and optimise marketing campaign investments, modern marketers
must be able to measure the millions of marketing signals produced by
their digital and offline programs. As previously defined in the Origami
Logic Marketing Signals Framework, marketing signals are measures of
response to daily marketing activity – both the actions audiences take
and the thousands of metrics marketing platforms generate.
Marketing signals provide the best picture of audience interest,
engagement and intent – giving marketers detailed insights into
marketing performance across paid, earned and owned media. They provide
a standardized way of optimizing campaign investments, understanding
progress towards goals and objectives. Improving marketing
performance over time. To compete in today’s complex multi-channel
world, it's critical that marketers harvest, organise and analyse
marketing signals in a disciplined way.
Marketing Signal Measurement Delivers Marketing ROI
Marketing Signal Measurement (MSM) is the process of deriving and
optimizing key insights from marketing signals. It fills the gap between
raw data and insights in today’s marketing ecosystem by combining
metrics, creative assets, metadata. Campaign properties and provides
a precise, standardized way to quantify and optimise campaigns.
Marketing Signal Measurement enables marketers to improve marketing
performance, drive business impact and increase revenue through four
core phases: harvesting, refinement, analysis and activation. The new
NORWOOD, Mass. (PRWEB) October 15, 2008
In keeping with the theme of Convergence 2008, "Vehicle Electronics Converging on Real Customer Needs," ADI will demonstrate a series of innovative solutions showcasing car safety, infotainment and sensing electronics. For more information, visit http://www.analog.com/auto.
Automotive Safety Restraint: Although most of today's safety systems are passive, OEMs are moving toward adaptive passive systems. This demonstration features an adaptive safety restraint system reference design developed by Infineon Technologies AG and based on ADI's iMEMS® inertial sensors. Tier 1 safety system suppliers and OEMs can now access a turnkey system solution where all the component interoperability risk has been removed, saving cost and development time.
Vehicle Stability Control: Analog Devices' stability control demonstration incorporates ADI's iMEMS® Motion Signal Processing™ technology to illustrate the application of motion sensing in rollover detection and electronic stability control systems. The demonstration incorporates MEMS accelerometers and gyroscopes to measure rotational movement in the X, Y and Z axes, and then illustrates pitch, roll, and yaw movement using desktop computer animation.
Multimedia Connectivity: Consumers are demanding compressed audio content that they can listen to while driving and that doesn't require modifications to factory-installed radios and speaker systems. Car manufacturers are reacting to this trend by adding multimedia connectivity to current and next-generation radios. Analog Devices' MDI (Multimedia Device Interface) demonstration is a hardware/software solution that allows car OEMs to quickly add compressed audio playback (MP3/WMA) to their audio systems without a lengthy radio redesign. The MDI solution supports various media, including USB sticks and SD cards. Audio streaming from a Bluetooth-enabled cellular phone is also supported. Additionally, the MDI software system contains all required components including device drivers, MP3/WMA audio decoders, CAN protocol stack, and a system framework that enables quick additions of application layer software by...
Origami Logic MSM platform addresses all four phases.
Signal Harvesting allows marketers to reliably maintain a
complete, up-to-the-minute view of source signals from marketing
platforms (AdWords, Facebook, Doubleclick, etc.), execution systems
(Sprinklr, Responsys, Marin Software, etc.), analytics tools (Adobe
Analytics, Nielsen, Facebook Insights, etc.). In-house systems.
The Origami Logic MSM platform handles authorisation, authentication
and management of API connections to signal sources, API scheduling
and frequency management, automated file-based signal ingestion and
management. Signal storage, including assets and contextual
metadata. It also automates the process of versioning, error-detection
and re-fetching, validation and gap filling, back fetching of
historical data. The direct import of offline and proprietary
signals to deliver the best possible accuracy, depth, granularity,
Signal Refinement improves the fidelity of harvested signals
through cleansing, harmonization, enrichment. Fusing. The Origami
Logic MSM platform cleanses signals by scanning them to detect errors
or missing or duplicated data and then corrects them accordingly. It
harmonizes signals by normalizing assets and metadata across data
sources and marketing channels and enriches signals by calculating and
adding derived signals and metadata, such as time granularities,
estimated metrics, geographical breakdowns, etc. The Origami platform
also fuses signals and joins disparate data, within and across
sources, to enhance their value and ease of interpretation.
Signal Analysis improves the relevance of signals, in the
context of business outcomes, through dynamic categorisation, adaptive
aggregation, calculation, segmentation, filtering and comparison. TheFacebook Data to Be Used By Bing!
Facebook co-initiator Mark Zuckerberg himself made this announcement of a group explores partnership with Bing. Zuckerberg declared, "What makes this a great partnership is that in this lawsuit Microsoft is the loser in quest. In verity, I couldn't think of everybody better to be effective with to construct the next generation of pursuit!" One of the first products of the Bing / Facebook partnership is that via a Bing iFrame, Bing hunt fallout are native inside Facebook searches. Now, Facebook numbers will be integrated into Bing and inspire quest fallout based on signals from the searchers public connections. This artifact, called Bing Social brings Facebook posts and relations that share to the matter searched right into hunt fallout.
How does Bing produce the gathering framework of Facebook into hunt bearing? Starting nowadays, Bing is integrating facts from your contacts and communities interact into pursuit outcome. This could contain information on "likes," reviews, photos and relatives from your contacts into your explore experience. According to Bing, explore outcome will be genuinely personal to the addict, different from others will see for the same seek. This "minute personalization" will make a seek by you important to you solitary and not necessarily that important to superstar besides. Obviously, the force on SEO will be vast. Search optimization presently relies extensively on important relatives from sureness sites. If family and 'likes' from your personal social interact become more important than links from websites then SEM's will necessary to alter their SEO policy.
With the Facebook module your explore outcome will now enter information on what your links liked or commented about the restaurant or show or other item you searched for. Your Bing seek outcome will actually be different depending on what your system of friends linkage to, like or abhor.
Another big implication is with a...
Origami Logic MSM platform categorizes marketing performance according
to a customizable measurement taxonomy, such as by brands, products,
and geographies. Aggregates (summing, averaging, etc.) signals by
category, date/time range. Other groupings. Origami also segments
signals by categories or dimensions, filters signals across multiple
criteria. Compares signals across multiple categories, date
ranges. Other criteria.
Signal Activation is the process of activating signals through
media such as reports, dashboards, alerts, emails, etc. Origami
provides a set of rich, real-time daily signal reports that empower
marketers to make ongoing changes to marketing campaigns that are
Global brands are using the new Origami Logic Marketing Signal
Measurement Platform for solutions such as customer journey scorecards,
in-flight campaign tracking and optimisation, competitive campaign
intelligence, content &. Creative analytics and digital command centers,
among others. To learn more about the platform or read the complete
Marketing Signal Measurement FAQ Guide, please visit: www.origamilogic.com/msm.
About Origami Logic
Origami Logic empowers marketers to answer the question, “What happened
today?” by measuring the marketing signals that matter. Global brands
like Visa, JCPenney, Cisco and Intel use the Origami Logic Marketing
Signal Measurement Platform to manage and optimise marketing campaign
investments across all modern marketing channels and platforms. Origami
is led by a veteran executive team and funded by top-tier investors
Accel Partners, Icon Ventures and Lightspeed Venture Partners. Please
and follow us on Twitter @OrigamiLogic.