Ryan Bertrand’s Other Life: Silicon Markets and Footiemoji | Business Wire

LONDON–(BUSINESS WIRE)–Football and Technology have never had an easy relationship, Ryan

Bertrand former Chelsea player is trying to buck this trend. Whilst

simultaneously aiming to secure a place in the 2016 England squad in the

Euro’s, the Southampton left-back has cofounded an innovative yet

scarcely known fin-tech venture.

This start-up Silicon

Markets operates out of One Canada Square in the heart of Canary

Wharf’s prestigious fin-tech accelerator Level 39. Silicon Markets was

in its inception a brokerage dedicated to revolutionising retail trading

with a bespoke offering of advanced Machine Learning and AI software.

Ryan gave his reason for setting up his new venture “I kind of wanted to

go against the grain, the traditional footballer who reaches perhaps

mid-30s, stops and then thinks ‘what am I going to do now?’”

Silicon Markets is set to cause disruption to the retail brokerage

industry, with its nuanced focus on technology, adding value to users’

and providing new insight into how technology can be used to demystify

the complex global financial system.

Bertrand’s interest in finance started at an early age at the age of

eighteen, when he started Trading with fellow Gillingham youth player

Louis Bell, whom would later become his business partner.

Louis Bell would go on to work in the City as a trader, which led him to

spot a potential gap in the market, providing institutional level

technology to the retail trader. This was when he and Ryan founded

Silicon Markets to bridge the gap between Trading floors and the retail

brokerage sector.

“Tech’s massive – it’s all over the news. You’ve got Tesla, you’ve got

Elon Musk, tech is revolutionising everything that everyone does,”

stated an enthused Bell, 25. “I honestly believe finance is changing,

especially for the everyman who just wants to trade. Our goal is to

allow him to trade as close to the professionals as possible.”

Ryan’s other venture Footiemoji

Ryan’s venture with ex-England captain John Terry has also made a

splash. Footiemoji,

is aimed at a significantly broader audience. Footiemoji is set to be

the electronic equivalent of football stickers, it allows users to buy

football themed emoji packs for mobile messaging.

Bertrand has produced the app to be released in time for the European

Championship.