SUBWAY Restaurants’ Independent Purchasing Cooperative Selects Chockstone to Provide Gift and Loyalty Card Services to over 20,000 SUBWAY Restaurants in U.S. and Canada | Business Wire

PORTLAND, Ore.–(BUSINESS WIRE)–June 20, 2005–Independent Purchasing Cooperative, Inc. (IPC), the purchasing organization for SUBWAY(R), announced today the selection of Chockstone, Inc. as its partner for comprehensive gift and loyalty card services for all of its restaurant locations in the U.S. and Canada. IPC is owned by SUBWAY(R) franchisees and provides negotiations, contract management and supply chain management services to the SUBWAY(R) restaurant system, the largest restaurant system in North America.

“Chockstone’s unique combination of technology, innovation. Reliability in delivering integrated gift and loyalty card programs made them the ideal partner for the SUBWAY(R) system,”. Comments Jan Risi, President and CEO of IPC. “We found there were plenty of vendors that could deliver a basic gift card program. In Chockstone, we discovered an opportunity to offer a gift card program to our franchisees that supports customer marketing campaigns that drive frequency and improves efficiencies at the POS.”.

IPC and SUBWAY(R) franchisees will rely on Chockstone for all electronic gift and loyalty card services to support the continued growth of the SUBWAY(R) brand. Chockstone’s leading platform is already enabling SUBWAY(R) franchisees in seven states to offer their customers an integrated gift and loyalty card program with real-time promotions tailored to the individual cardholder. Chockstone will enable SUBWAY(R) customers across the U.S. and Canada to pay for their meals with the Subway Card and earn and redeem rewards in areas offering the electronic loyalty program.

“Chockstone is honored to partner with IPC and the SUBWAY(R) franchisees,”. States Jeffrey Lipp, Chockstone CEO &. President. “We look forward to supporting IPC’s constant efforts to drive traffic, revenue. Profitability to the Subway(R) franchisees.”.

About Independent Purchasing Cooperative (IPC)

IPC is an independent SUBWAY(R) franchisee-owned and -operated purchasing cooperative. IPC’s goal is to implement purchasing and distribution programs that help build a competitive environment for SUBWAY(R) franchisees. Working under the direction of the franchisee Board of Directors, IPC’s management team carefully selects strong trading partners and manages the risks inherent to the costing and distribution of products in the food service industry. IPC’s mission is to negotiate the lowest cost for purchased goods and services, improve quality, enhance competitiveness and ensure the best value to SUBWAY(R) franchisee members and their customers. For more information, visit www.ipcoop.com.

About SUBWAY(R)

The SUBWAY(R) restaurant system, celebrating its 40th anniversary this year, is the world’s largest submarine sandwich franchise, with more than 22,800 locations in 81 countries. They're also the second largest fast-food chain in the world and surpassed McDonald’s in number of locations in the United States, Canada and most recently, Australia. Headquartered in Milford, Connecticut. With regional offices in Amsterdam, Brisbane, Beirut, Miami and Singapore, the SUBWAY(R) chain was co-founded by Fred DeLuca and Dr. Peter Buck in 1965. That partnership marked the beginning of a remarkable journey —. One that made it possible for thousands of individuals to build and succeed in their own business. The SUBWAY(R) brand was ranked the number one franchise opportunity in Entrepreneur magazine’s 2005 Franchise 500 listing. This marks the 13th time in 17 years that SUBWAY(R) has achieved this honor. For more information about the SUBWAY(R) system, visit www.subway.com.

About Chockstone

Chockstone is the Technology Behind Stored Value(TM). A leader in stored value, loyalty and transaction processing, Chockstone operates card-based programs for national retailers seeking to differentiate their gift card programs. Chockstone offers retailers Single Swipe(TM), the most innovative gift card program available in the market. Single Swipe(TM) combines gift card usage, customer loyalty programs and targeted marketing campaigns for retailers and their consumers. Single Swipe(TM) is currently motivating millions of consumers to increase their visit and purchasing frequency at many of the nation’s largest retailers. To learn more about how Chockstone has transformed everyday transaction processing data into valuable business intelligence, please visit www.chockstone.com or call 503-445-4809.