Tips For Tea Marketing That are Truly Out of the Ordinary
Ever recall a shopping list which had items in the grocery listed as Dole bananas, Starbucks coffee and Danon yogurt. This typical list has so many brand names that we've unconsciously associated with these raw products. So how in the world do these companies successfully market these products and form a trademark on our mind? Their marketing strategies are so unique that it not only creates a brand value. Also has consumers in the form of fans attached to their products. As there are so many big corporations involved in marketing these products, it’s extremely important to keep innovating the marketing plan and keep launching new products in order to gain a competitive edge over the competitors.
The strategy basically involves using marketing techniques like positioning tactics and various promotional strategies to market this basic product. Tea since ancient times has been used for beauty treatments, as a soothing agent, as dye colors used on clothes and as a cleaning agent. Even now, the ever expanding tea market continues to grow despite hitting saturation. Tea has always been termed as instant wisdom. So how do marketers explore this potion of wisdom to their benefit? Tea also has medicinal properties and is favored more than coffee now in the market. Also there are varieties in the tea market –. Black tea, green tea, ready-to-drink tea and fruit teas, which have already captured a major segment of the market. Following are some tips for tea marketing:
Researching the Market
It’s necessary that you decide on the market you want your product to sell. Through market segmentation, you can divide the market on the basis of geographic, demographic, behavioural, psychographic factors and on price too. After segmentation, your goal will be more well-defined and it'll help you to reach your customer in a more refined manner. Also, new strategies like finding out the motivation factor and social characteristics in the target market can serve as an answer to searching and reaching your goals. In your research, it's also necessary to conduct a survey and rely on the primary data, which will help you decide the future course of action related to your marketing goals.
This article is directed towards network marketers using Facebook to market their business.
1. Don't spam your Friends
Nobody likes getting spam mail. That's exactly why email accounts have a spam folder. People don't read spam mail because they are not interested in what those messages have to say. Constantly sending emails and facebook messages to your friends, family and acquaintances about your business is unproductive because they aren't going to read it. If they want to know about your business, they will ask you.
I also want you to keep in mind that with so many network marketers in the same social circles on Facebook, many of you are sending the same information repeatedly. I receive messages about the same companies and the same opportunities from different network marketers EVERYDAY.
Additional Methods of Spamming:
Posting information about your business all over your friends' walls
Sending dozens of Facebook gifts to your friends
Sending a friend request with a description of your business
Repeatedly sending group invitations
Constantly sending spam mail via group and fan pages.
2. Don't ask someone what business their involved with just so they will ask you back
Unless you are genuinely interested in a friend's business, don't ask them about it. People can read through the lines when you start asking them about it. Especially when you respond with a generic description about your company and how they should check it out. If they don't ask you to send them information about your business, don't do it. It's almost insulting because what makes you think that person isn't satisfied with the company they are working for in the first place?
3. Don't Try To Convince Other Network Marketers That Your Business Is Better Than Theirs
Remember that Facebook is a place for socializing and building connections. Under no circumstances should you be using Facebook to push your business...
Analyzing the Product through Matrices
Once you've zeroed in on the market, the next step is creating a matrix according to the needs of your product. This analysis will help you in identifying your product while measuring the relative market share and market growth. By identifying, your product can be classified as high earner or low earner.
Finding Suitable Channels of Promotion
After you've found your niche market, it’s important to select a promotional tool that's effective in conveying the message. Promotional tools include television, radio, sponsorships, Internet and other advertising mediums. Also, the cost incurred while promoting the product should be taken into account. The new trend of promotion is making your presence felt at the new social websites.
Do you know who Ray Kroc is?
I know you know who Walt Disney is.
Well, both of those guys are quoted as teaching a very important business building & massage marketing lesson that you need to understand if you're ever going to create a super-successful massage practice.
It's amazing how this one unique way both Ray Kroc and Walt looked at their businesses had such a gigantic impact on their success and profitability.
But it did. And it can for you as well.
(Just in case you don't know, Ray Kroc is the guy who is responsible for the gigantic success of McDonald's.)
Ironically, I believe I experienced this lesson and *unique way* of running a business firsthand last week.
Let me explain...
The very next day after the moving company had dropped our stuff off in Florida, we left for a little family vacation to Club Med in Port St. Lucie.
And, I've got to tell you... the service there from everyone on staff was just incredible.
I'm talking the best customer service I've ever experienced anywhere. And, I've been to some of the best hotels around.
(FYI: excellent customer service is *NOT* the big unique business lesson, so hang tight.)
I could tell immediately that the bigwigs running Club Med looked at customer service and care very differently from most vacation destinations.
For me personally, I'd now recommend Club Med to anyone. Largely because of the caring staff.
Talk about marketing, right!
I mean, think about it.
I just said I'd recommend Club Med largely because of the caring staff. Meanwhile, most people don't plan a vacation based on the quality of the staff at their destination.
But, this one aspect of my experience at Club Med was so good, now I'll be talking about it to other people (word of mouth).
You see, I believe the head honchos at Club Med understand...
Finding the Perfect Location
After choosing a suitable channel for promotion, location plays an important role. The product needs a strong distribution channel where your product can easily reach the customer at low cost. Also before the product is extensively advertised, the product should be before the customer’s eyes. As it's a convenience product which is purchased through minimum effort, the product should be available at all possible locations. The plus point here is that as the customer doesn’t have any strong preferences, new products are easily acceptable by the customer. This point can serve as an added advantage while marketing the product.
After your product has been successfully launched, it’s time to keep a tab on your marketing plans, sales and profits. Through auditing techniques, one can find out the deviations between actual and expected performance. In this cut throat competition, marketing strategies need to be changed after a period of time. Therefore, auditing serves the purpose by measuring the performance of every plan and alerting the marketer if any changes are to be made.
Houston, TX (PRWEB) October 24, 2012
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In America, where convenience is of utmost priority, ready-to-drink tea markets have emerged as the best choice of customers. Now is the time for new innovations as many market segments have saturated. The positive aspect about tea market is that because of its positive health benefits, its market is never going to be extinct. In fact, declining sales in soft drinks and coffee has boosted the market for tea. Tea is finding its uses in many industries too. There are more niche markets that can be developed. So the saying, “It’s not your cup of tea” is certainly going to change with new product lines, new brands and new packaging.